Supporting the UK’s extraordinary small businesses

As nationwide efforts to back UK businesses through the current economic disruption continue, NatWest is championing amazing small enterprises, such as Cornish confectioner Buttermilk, with a unique combination of business support and media collaboration.

Last updated: 03 Nov 2020 2 min read

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Tracy McGoad, who runs Buttermilk with her husband, David.

The coronavirus pandemic has caused widespread economic uncertainty, and NatWest remains committed to supporting the thousands of UK businesses that need guidance around surviving the immediate impact – as well as those that are ready to get moving again and those that have already accelerated into growth.

The UK’s extraordinary small and medium-sized businesses are the lifeblood of the economy, crucially linked to job creation, innovation and helping the nation prosper. And we love to shout about their achievements. To help support SMEs, NatWest partnered with ITV and top creative agency Pablo in a competition to provide three lucky businesses with a professionally filmed and produced television ad, as well as tailored airtime, worth over £150,000 each*.

Family confectionary business Buttermilk is the first extraordinary business to work with Pablo on a tailored ad. Established in Padstow in 1964 and now run by husband-and-wife team David Goad and Tracy McGoad, Buttermilk was nominated by its NatWest relationship director, Rory Carter. Carter, who has lived in Cornwall for more than 11 years, says supporting local businesses like Buttermilk is what gets him out of bed in the morning.

“I am passionate about helping local businesses prosper because they are directly linked to supporting the local community in terms of jobs and supporting the people who live in them. The success the businesses achieves filters down into the communities they are based in and helps provide a better standard and way of life for the inhabitants.”

The team at Buttermilk are proud of the positive impact they’ve had on their community. Tracy McGoad says: “The one thing I’m most proud of is the team we’ve built and the company we’ve developed. We do employ all these people all the year round and that’s quite rare for round here – so many Cornish businesses are based on seasonal tourism. I’m proud we have been able to create jobs.”

* The competition has now closed. Check in here at a later date to catch up on the winners’ stories.